The Idea
Jewelry designed to make a statement.

The Brand
Graphic identity · Social · Marketing · Figma Website

The Product
Hand-produced spiked jewelry

The Pop-Up

Milla Kerch successfully launched and executed a jewelry pop-up at the Design Museum of Chicago, taking ownership of the project from concept to completion. She produced the jewelry herself while also developing the visual identity and marketing strategy surrounding the event. Her work extended beyond jewelry design to include graphic design, promotional and marketing materials, social media content, and a Figma-designed website.

The Result

Through a combination of strong visual branding, thoughtful marketing, and an engaging physical presence, Milla was able to generate significant foot traffic and interest in the pop-up. Her work resulted in all of her jewelry selling out on the first night, generating over $500 in revenue. The success of the event demonstrated not only her ability as a jewelry designer, but also her versatility as a creative who can independently manage branding, digital design, marketing, and customer engagement from start to finish.