Cloud is a conceptual skincare brand designed to feel fresh, soft, and expressive—much like the Gen Z audience it targets. The brand identity centers around a pastel color palette of greens and pinks, evoking calmness, playfulness, and a clean aesthetic that stands out in the modern beauty space.

The digital experience was built through a comprehensive UI/UX website prototype in Figma. Using responsive layouts, auto-layout, and swap-overlays, the design adapts seamlessly across screen sizes while maintaining visual consistency and intuitive flow. The structure prioritizes clarity and ease of navigation, ensuring the user journey feels smooth, airy, and “cloud-like.”

A full mobile version was also created to reinforce accessibility and usability. The mobile prototype retains the brand’s pastel identity while optimizing layout, spacing, and interactions for smaller screens, ensuring that Cloud feels effortlessly approachable on any device.